Press Release: SalesStaff LLC Announces New B2B Demand Generation Division Serving the Healthcare Technology Sector
Full Press Release available here.
SalesStaff LLC, a Houston-based demand generation firm, launched a new brand, MedSalesStaff.com, which aims to assist hi-tech clients in the ever-changing healthcare industry. For more than 10 years, SalesStaff has served the high-tech industry with Demand Generation services. SalesStaff’s expansion into this market was motivated by recent incentive programs now in place offering the healthcare industry financial and technological benefits to implement leading information technology to ensure the privacy of patient information, and increase efficiency of healthcare staff operations and record keeping. Through a proprietary lead nurturing methodology, SalesStaff works with their clients to generate highly qualified sales appointments. As a result of increased demand for sales prospecting within the healthcare vertical, SalesStaff brings their pay-for-performance marketing programs to vendors looking to penetrate clinics, hospitals, and physicians’ offices across the country.
According to a PricewaterhouseCoopers report, health information technology (HIT) spending is expected to reach record highs in 2011 as providers ramp up their HIT capabilities to conform to recent government regulations. Starting in 2011, hospitals and physicians can begin collecting federal money for "meaningful use" of electronic health records (EHRs). The 2009 economic stimulus bill includes $19 billion to improve the nation's HIT capabilities and to provide incentive payments through Medicare and Medicaid to clinicians and hospitals when they implement electronic health records.
“We’ve seen a 65% increase in demand during 2010 - 2011 for performance-based lead generation directed at healthcare industry prospects,” says David Balzen, SalesStaff’s CEO. “We’re passionate about growing our clients’ sales pipelines and we’re excited to serve the healthcare technology market with B2B sales prospecting programs that deliver tremendous ROI."
"For businesses whose bottom line hinges on how well they can secure sales meetings within the healthcare industry, sales prospecting becomes a 'make it or break it' proposition," says Balzen. "It doesn’t help that selling to clinicians and physicians is replete with nuances that make it more difficult than normal B2B marketing. Just ask any pharmaceutical salesperson how hard it is to get a meeting with a doctor." MedSalesStaff.com’s pay-for-performance appointment setting program makes it much easier for vendors to gain access to elusive sales prospects within the healthcare industry.
Outsourcing certain business functions has become an increasingly viable option for organizations. Currently, countless companies use a Managed Services Provider (MSP) in place of an internal IT department. Some choose to outsource their HR department to a Professional Employer Organization (PEO). Sales and marketing functions are no different, with many reporting an upward trend in outsourcing many tasks traditionally assigned to internal sales and marketing departments. MedSalesStaff delivers a practical option for organizations wishing to outsource their healthcare industry sales prospecting and demand generation.
SalesStaff is a provider of appointment setting and demand generation services for business-to-business technology companies. For more information, visit http://www.medsalesstaff.com or contact David Mason at 888-591-8022 Ext. 345.