Free 2012 B2B Sales Goals Worksheet
It’s that time of year again where we, as sales/marketing professionals, sit down and evaluate where we’ve been in the past year and where we’re going in 2012. Those who suggest goal planning is just fluff – whether they’re successful in B2B sales or not – are off-target. The sales professional who properly sets performance goals is the one to beat, all else equal. So make sure you get it done if you want to thrive as a sales professional. Formal goal setting is a wise investment of your time.
On our blogs and in practice, we consistently preach that activity-level drives sales. When you draft your goals for 2012, make sure you have an emphasis on Activity Goals vs. Revenue Goals. That’s not to say you shouldn’t have a number in your head for revenue (as we all know, our sales superiors all but require this), but you should follow closer the activity benchmarks that form the basis for attaining that revenue.
WRITE YOUR GOALS DOWN! It becomes more concrete when you’ve cemented your objectives in print.
We’ve laid out some of the most important goals to a sales professional. Feel free to use the worksheet below as a B2B Sales Goal Sheet:
